Perihan is a cofounder and CEO of Qabila Media Productions, a media content creator that capitalizes on crowd sourcing and digital media technology to produce content that bridges the gap between the entertainment and intellectual needs of their target audiences. Qabila enlists a network of volunteers to produce videos raising awareness about social causes on behalf of clients including NGOs and development organizations.
Qabila’s community members collaborate on all elements of filmmaking, from brainstorming ideas and scriptwriting to directing and producing. Through this approach, Qabila’s productions, which include documentaries, music videos, graphic cartoons, and dramas, have a uniquely broad reach and impact.
This revolutionary business model ensures high levels of engagement on crucial social issues, and is also changing the market dynamics of an industry historically dominated by a few large production companies.