Resource Mobilization: Basic Concepts and Principles
By Shannon E.St. John | March 2006 | View Full Text
Abstract
This powerpoint by Senior Fellow and Senior Advisor Shannon St. John, addresses what makes a community foundation unique and key marketing strategies. The presentation illustrates three stages of resource mobilization as being start-up, survival and sustainability and emphasizes the necessity for a comprehensive plan to be made at the very beginning. It also addresses distinctions in key marketing points among individuals, corporations, foundations,other NGO's and government.
Philanthropic Actors & Issues | Community Foundations
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