Wael Waleed created eMokhalfa believing it could be an essential resource to solve Cairo’s notorious traffic and curtail the dangerous driving habits which plague the country at large. Traffic causes enormous productivity losses and health issues through congestion and accidents, and eMokhalfa aims to use the power of crowdsourced data to promote safer and less anti-social driving behavior. eMokhalfa is a website designed to let individuals easily report traffic violations either by taking a picture or by documenting a vehicle’s license plate number. Along with the website, eMokhalfa utilizes social media outlets and a telephone hotline to make it easy for people to quickly report infractions. This information is stored in a database, and individuals can check for violations by entering a vehicle’s plate number.
EMokhalfa offers its premium members a full service in which they register their vehicles, are automatically notified about any complaints and are then able to respond directly to reporters. The website can also be used to track instances of sexual harassment that happen on the road, as men often harass women from their cars. Additionally, eMokhalafa utilizes a variety of offline tools to improve safety, whether it be publishing articles, holding events, or creating stickers for public vehicles with instructions on how to report violations.