Sanaa Ser Elkhetm founded the Cultural Alliance for Reviving Heritage in 2015 to help form a network between different organizations working on reviving cultural heritage through craftwork and arts. The Alliance works with culturally rich cities, different governorates representing the diversity of the Egyptian culture, from border governorates, Upper Egypt and the Delta region. Currently they work in Sinai, Aswan, Matrouh, Kafr Elsheikh, Minia, and Cairo.
The Alliance’s main objective is to empower youth and women working on the production of traditional handicrafts by linking them to different opportunities to sell their products and increase their income. The alliance aims to break away from the general trend of many organizations, which purchase the products from the craft workers and sell them while taking most of the profit.
Another objective for the alliance is to enrich and introduce people to the diversity of Egyptian culture, through varied cultural events where people get to know the history and traditions of different governorates through reciting poetry, stories, traditional dancing and by displaying traditional handicrafts.
The alliance aims to establish handicrafts training center, and to form an alliance between different African countries in the near future.