Media + Philanthropy = Synergy: Emilio Azcárraga Reshapes Corporate Philanthropy in Mexico
By Neil Carlson | September 2008 | View Full Text
Abstract
This is a feature article from Global Giving Matters, a newsletter on best practices and innovations in individual and family philanthropy and social investment. It is produced by Synergos for members of the Global Philanthropists Circle and other readers interested interesed in global philanthropy.
It looks at the philanthropic efforts of Mexican businessman Emilio Azcárraga Jean, Chairman and CEO of Grupo Televisa. Azcárraga's philanthropy uses tremendous leverage -- through partnerships with government at all levels, with other businesses and with nonprofit organizations. It also builds upon the ability of Televisa, one of the largest media companies in the Spanish-speaking world, to reach huge portions of the Mexican public to raise awareness and promote action around issues such as breast cancer and education. The result is, according to a colleague, a 1-to-14 multiplication of the resources the company and foundation put into their efforts.
Philanthropic Actors & Issues | Individual & Family Philanthropy | Business Philanthropy & Social Investment
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