Fundraising from Individuals and the Public
By A. Scott DuPree and David Winder with Cristina Parnetti, Chandni Prasad and Shari Turitz | August 2000 | View Full Text | Email Link
Abstract
This is a chapter from the Foundation Building Sourcebook: A Practitioners Guide Based on Experience in Africa, Asia and Latin America.
This chapter discusses how foundations have built a capacity to mobilize contributions from individuals and the public.
Examples
- Direct Mail, Events and the Internet: Child Relief And You (India)
- Members, Financial Adoption, Volunteers: Abrinq Foundation For Children's Rights (Brazil)
Summary Points
- Individuals within the foundation's network can help reach new constituencies.
- Marketing expertise, whether donated or hired, is essential to reaching a broader public.
- Follow up with reports, thank you letters, publicity and events encourages people to keep giving and stay connected.
- Donated professional services and expertise are resources that should not be overlooked.
Funding for the Sourcebook was provided by the Charles Stewart Mott Foundation, with additional support from Aga Khan Foundation Canada, the Asia Pacific Philanthropy Consortium, Avina, Inc., the Ford Foundation and the Open Society Institute.
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Philanthropic Actors & Issues | Individual & Family Philanthropy | Foundation-Building & Philanthropic Practices | Resource Mobilization | Foundation-Building & Philanthropy Tools & Sample Documents | Foundation & Philanthropy Case Studies | Americas | Brazil | India | South Asia
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