Communications and Outreach
By A. Scott DuPree and David Winder with Cristina Parnetti, Chandni Prasad and Shari Turitz | August 2000 | View Full Text | Email Link

Abstract

This is a chapter from the Foundation Building Sourcebook: A Practitioners Guide Based on Experience in Africa, Asia and Latin America.

This chapter explores the different approaches foundations take in communications and outreach.

Examples
- A Communications Plan: Esquel Ecuador Foundation
- Activity Reports, Brochures and Events that Link to Business: Philippine Business For Social Progress
- Activity Reports and Publications for Community Partners: Social Change Assistance Trust (South Africa)
- Awareness-Raising Material, Articles and Events: Abrinq Foundation For Children's Rights (Brazil)

Summary Points
- An evaluation of communications efforts can provide a useful platform to strengthen and think strategically about these efforts.
- Visual communications -- graphics, videos and events -- can help to reach a broader audience and translate to many constituents.
- Recognizing excellent accomplishments and publicizing them encourages others to follow suit.
- Publishing the comments and perceptions of constituents outside of the foundation can be an effective way to demonstrate accountability.

Funding for the Sourcebook was provided by the Charles Stewart Mott Foundation, with additional support from Aga Khan Foundation Canada, the Asia Pacific Philanthropy Consortium, Avina, Inc., the Ford Foundation and the Open Society Institute.

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Foundation-Building & Philanthropic Practices | Communications & Advocacy | Foundation-Building & Philanthropy Tools & Sample Documents | Foundation & Philanthropy Case Studies | Africa (Sub-Saharan) | South Africa | Americas | Brazil | Ecuador | The Philippines | Southeast Asia